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	<title>HollubHomes</title>
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		<title>This Hollub hat had a great summer in Aspen.</title>
		<link>http://blog.hollubhomes.com/?p=83</link>
		<comments>http://blog.hollubhomes.com/?p=83#comments</comments>
		<pubDate>Wed, 25 Aug 2010 14:42:11 +0000</pubDate>
		<dc:creator>CTome</dc:creator>
				<category><![CDATA[Under the Roof]]></category>

		<guid isPermaLink="false">http://blog.hollubhomes.com/?p=83</guid>
		<description><![CDATA[
This Hollub hat had a great summer in Aspen. We hope you had a great summer too!!
]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-82" title="HollubHat" src="http://blog.hollubhomes.com/wp-content/2010/08/HollubHat.jpg" alt="HollubHat" width="600" height="338" /></p>
<p>This Hollub hat had a great summer in Aspen. We hope you had a great summer too!!</p>
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		<title>HGTV’s David Bromstad perks up color</title>
		<link>http://blog.hollubhomes.com/?p=74</link>
		<comments>http://blog.hollubhomes.com/?p=74#comments</comments>
		<pubDate>Tue, 10 Aug 2010 13:55:23 +0000</pubDate>
		<dc:creator>CTome</dc:creator>
				<category><![CDATA[Under the Roof]]></category>

		<guid isPermaLink="false">http://blog.hollubhomes.com/?p=74</guid>
		<description><![CDATA[ Debbie Arrington – The Sacramento Bee
 David Bromstad went from struggling  							artist with a thing for color to TV design star.
The champion of HGTV’s first Design Star reality  							series in 2006 and former Disney illustrator got his  							own show, Color Splash, and a line of eco-friendly  							paints that debuted in [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 11pt; font-weight: 700; font-family: Arial,sans-serif;"> </span><span style="font-size: 9pt; font-family: Arial,sans-serif;">Debbie Arrington – The Sacramento Bee</span></p>
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 9pt; font-family: Arial,sans-serif;"> David Bromstad went from struggling  							artist with a thing for color to TV design star.</span></p>
<p>The champion of HGTV’s first Design Star reality  							series in 2006 and former Disney illustrator got his  							own show, Color Splash, and a line of eco-friendly  							paints that debuted in April&#8230;</p>
<p><span style="font-size: 9pt; font-family: Arial,sans-serif;"> <a onclick="alert('This link is disabled for  previewing.');return false" href="http://nl.link2city.com/c/4909381/1969/%7B%7B%7Btracking_hash%7D%7D%7D/pxrN?redirect_to=http%3A%2F%2Frocnow.com%2Farticle%2Fliving%2F2009906270317" target="_blank"> <span style="color: #e87f04;">read more</span></a></span></p>
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		<title>Hollub Home Featured in Burn Notice Season Finale Tonight-9 PM on USA</title>
		<link>http://blog.hollubhomes.com/?p=71</link>
		<comments>http://blog.hollubhomes.com/?p=71#comments</comments>
		<pubDate>Sun, 08 Aug 2010 13:53:14 +0000</pubDate>
		<dc:creator>CTome</dc:creator>
				<category><![CDATA[Hollub Homes]]></category>

		<guid isPermaLink="false">http://blog.hollubhomes.com/?p=71</guid>
		<description><![CDATA[ 
CAR LOVER’S ESTATE
5940 SW 108 St., Pinecrest



 


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<p style="text-align: center; margin-top: 0pt; margin-bottom: 0pt;"><span style="letter-spacing: 6px;"><strong><span style="font-size: large;">CAR LOVER’S ESTATE</span></strong></span></p>
<p style="text-align: center; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: medium;">5940 SW 108 St., Pinecrest</span></p>
<p style="text-align: center;">
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		<title>2009 Kitchen and Bath Trends</title>
		<link>http://blog.hollubhomes.com/?p=69</link>
		<comments>http://blog.hollubhomes.com/?p=69#comments</comments>
		<pubDate>Mon, 02 Aug 2010 13:52:18 +0000</pubDate>
		<dc:creator>CTome</dc:creator>
				<category><![CDATA[Under the Roof]]></category>

		<guid isPermaLink="false">http://blog.hollubhomes.com/?p=69</guid>
		<description><![CDATA[Source hgtvpro.com
 Earlier this year, we shared the NKBA&#8217;s  							predictions for kitchen and bath design trends in  							2009. Now that we&#8217;re a little farther into the year,  							&#8230;.
  read more
 

]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 11pt; font-weight: 700; font-family: Arial,sans-serif;"></span><span style="font-size: 9pt; font-family: Arial,sans-serif;">Source hgtvpro.com</span></p>
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 9pt; font-family: Arial,sans-serif;"> Earlier this year, we shared the NKBA&#8217;s  							predictions for kitchen and bath design trends in  							2009. Now that we&#8217;re a little farther into the year,  							&#8230;.</span></p>
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 9pt; font-family: Arial,sans-serif;"> <a onclick="alert('This link is disabled for  previewing.');return false" href="http://nl.link2city.com/c/5681771/2039/%7B%7B%7Btracking_hash%7D%7D%7D/pxrN?redirect_to=http%3A%2F%2Fwww.hgtvpro.com%2Fhpro%2Fnws_ind_nws_trends%2Farticle%2F0%2C2624%2CHPRO_26519_5945225%2C00.html" target="_blank"> <span style="color: #e87f04;">read more</span></a><br />
</span><span style="font-family: Tahoma;"> <span style="font-size: x-small;"><br />
</span></span></p>
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		<item>
		<title>Hollub Homes featured in Luxe magazine</title>
		<link>http://blog.hollubhomes.com/?p=66</link>
		<comments>http://blog.hollubhomes.com/?p=66#comments</comments>
		<pubDate>Wed, 28 Jul 2010 17:52:55 +0000</pubDate>
		<dc:creator>CTome</dc:creator>
				<category><![CDATA[Under the Roof]]></category>

		<guid isPermaLink="false">http://blog.hollubhomes.com/?p=66</guid>
		<description><![CDATA[



 Hollub Homes  							featured in Luxe magazine 





 
 












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<p style="text-align: left;"><strong><span style="font-family: Tahoma; font-size: small;"> Hollub Homes  							featured in Luxe magazine </span><span style="font-family: Tahoma; font-size: x-small;"><br />
</span></strong></td>
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<td><img id="luxearticle_r2_c1" src="http://hollubhomes.com/nl/luxearticle_r2_c1.jpg" border="0" alt="" width="800" height="497" /></td>
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<td><img id="luxearticle_r4_c1" src="http://hollubhomes.com/nl/luxearticle_r4_c1.jpg" border="0" alt="" width="800" height="457" /></td>
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		<title>Hollub Renovations</title>
		<link>http://blog.hollubhomes.com/?p=62</link>
		<comments>http://blog.hollubhomes.com/?p=62#comments</comments>
		<pubDate>Tue, 20 Jul 2010 21:03:10 +0000</pubDate>
		<dc:creator>CTome</dc:creator>
				<category><![CDATA[Under the Roof]]></category>

		<guid isPermaLink="false">http://blog.hollubhomes.com/?p=62</guid>
		<description><![CDATA[ 
New EPA  regulations regarding lead  				based paint may affect you. Protect yourself and the  				environment. We at Hollub Homes are Approved Lead Safe  				Renovators and stay current on technology, technique and  				regulations.
Lead Poisoning, a Stubborn Nemesis
 By MIREYA NAVARRO
 Contamination among young children has dropped sharply in the  [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Tahoma;"> </span></p>
<p style="text-align: left;"><span style="font-size: 9pt">New EPA  regulations regarding lead  				based paint may affect you. Protect yourself and the  				environment. We at Hollub Homes are Approved Lead Safe  				Renovators and stay current on technology, technique and  				regulations.</span></p>
<p style="margin-top: 0; margin-bottom: 0"><span style="font-size: 11pt; font-weight: 700; font-family: Arial,sans-serif;"><a href="http://www.nytimes.com/2010/04/22/nyregion/22lead.html?nl=nyregion&amp;emc=ura1" target="_blank">Lead Poisoning, a Stubborn Nemesis</a></span></p>
<p><span style="font-size: 9pt; font-family: Arial,sans-serif;"> By <strong>MIREYA NAVARRO</strong></span></p>
<p style="margin-top: 0; margin-bottom: 0"><span style="font-size: 9pt; font-family: Arial,sans-serif;"> Contamination among young children has dropped sharply in the  U.S., but in poor urban areas it remains a challenge&#8230;.</span></p>
<p style="margin-top: 0; margin-bottom: 0"><span style="font-size: 9pt; font-family: Arial,sans-serif;"> <a href="http://www.nytimes.com/2010/04/22/nyregion/22lead.html?nl=nyregion&amp;emc=ura1" target="_blank"> <span style="color: #e87f04;">read more</span></a></span><span style="font-family: Tahoma;"><span style="color: #e87f04; font-size: x-small;"><br />
</span><span style="font-size: x-small;"><br />
</span></span></p>
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		<item>
		<title>Hollub Homes 56 years</title>
		<link>http://blog.hollubhomes.com/?p=59</link>
		<comments>http://blog.hollubhomes.com/?p=59#comments</comments>
		<pubDate>Tue, 20 Jul 2010 21:01:31 +0000</pubDate>
		<dc:creator>CTome</dc:creator>
				<category><![CDATA[Hollub Homes]]></category>

		<guid isPermaLink="false">http://blog.hollubhomes.com/?p=59</guid>
		<description><![CDATA[


















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			<content:encoded><![CDATA[<div>
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<td valign="top"><a href="http://www.hollubhomes.com"><br />
<img src="http://nl.link2city.com/public_images/149432/images/56years/1_r1_c1.jpg" border="0" alt="" width="550" height="273" align="center" /></a></p>
<p><a href="http://www.hollubhomes.com"><br />
<img src="http://nl.link2city.com/public_images/149432/images/56years/1_r2_c1.jpg" border="0" alt="" width="550" height="221" /></a></p>
<p><a href="http://www.hollubhomes.com"><br />
<img src="http://nl.link2city.com/public_images/149432/images/56years/1_r3_c1.jpg" border="0" alt="" width="550" height="209" /></a></td>
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		<item>
		<title>Lead Poisoning, a Stubborn Nemesis</title>
		<link>http://blog.hollubhomes.com/?p=57</link>
		<comments>http://blog.hollubhomes.com/?p=57#comments</comments>
		<pubDate>Mon, 26 Apr 2010 16:55:58 +0000</pubDate>
		<dc:creator>CTome</dc:creator>
				<category><![CDATA[Under the Roof]]></category>

		<guid isPermaLink="false">http://blog.hollubhomes.com/?p=57</guid>
		<description><![CDATA[By MIREYA NAVARRO
Contamination among young children has dropped sharply in the U.S., but in poor urban areas it remains a challenge&#8230;.
By MIREYA NAVARRO
Contamination among young children has dropped sharply in the U.S., but in poor urban areas it remains a challenge&#8230;.
  read more

]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">By MIREYA NAVARRO</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Contamination among young children has dropped sharply in the U.S., but in poor urban areas it remains a challenge&#8230;.</div>
<p>By MIREYA NAVARRO</p>
<p>Contamination among young children has dropped sharply in the U.S., but in poor urban areas it remains a challenge&#8230;.<br />
<span style="font-size: 9pt; font-family: Arial, sans-serif;"> <a href="http://www.nytimes.com/2010/04/22/nyregion/22lead.html?nl=nyregion&amp;emc=ura1" target="_blank"> <span style="color: #e87f04;">read more</span></a></span><span style="font-family: Tahoma;"><span style="color: #e87f04; font-size: x-small;"><br />
</span></span></p>
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		<title>Drywall problems may just be beginning &#8211;Go with a builder you can trust</title>
		<link>http://blog.hollubhomes.com/?p=37</link>
		<comments>http://blog.hollubhomes.com/?p=37#comments</comments>
		<pubDate>Mon, 27 Jul 2009 19:50:48 +0000</pubDate>
		<dc:creator>hollubhomes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.hollubhomes.com/?p=37</guid>
		<description><![CDATA[Don’t think twice  about the drywall used in your new home.
Buy a Hollub Home!!! Hollub Homes has two new construction homes built  with commercial grade, 5/8 inch, fire rated and mold resistant drywall. All the  “Chinese drywall” is ½ inch.  See the article below and statistics which illuminate the problem.
In the spring [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><span style="font-family: Tahoma;"><strong><span style="font-size: x-small;">Don’t think twice  about the drywall used in your new home.<br />
Buy a Hollub Home!!! Hollub Homes has two new construction homes built  with commercial grade, 5/8 inch, fire rated and mold resistant drywall. All the  “Chinese drywall” is ½ inch.  See the article below and statistics which illuminate the problem.<span id="more-37"></span></span></strong></span></p>
<p>In the spring of 2006, the cargo ship Great Immensity headed toward Florida&#8217;s west coast. Its destination? The Port of Tampa.</p>
<p>In its hold? More than 16 million pounds of Chinese drywall manufactured by Knauf Tianjin &#8211;enough to potentially make more than 1,700 homes.</p>
<p>The Great Immensity&#8217;s shipment was one of hundreds that have arrived on American shores since January 2006, a Herald-Tribune analysis of shipping data shows.<br />
All told, at least 550 million pounds of Chinese drywall have come into the United States since 2006. With that quantity, some experts say, you could construct 60,000 average-size homes.<br />
Builders who used the material, like Miami-based Lennar Corp., acknowledge that the gases being emitted from some of the Chinese drywall are the cause of the corrosion eating away at the guts of homes. The gases have blackened metal components such as coils and wiring. Homeowners have reported televisions, computers and other electronics failing, and even silver jewelry turning black.</p>
<p>But Lennar, other builders and at least one of the manufacturers point to scientific tests they commissioned showing that the amount of sulfur compounds being emitted is below the amount that federal guidelines say could endanger human health.</p>
<p>&#8220;What we aimed to do is figure out whether the air inside those homes was a health concern, and we found there was none,&#8221; said Robert P. DeMott, managing principal of Environ International Corp., which conducted the investigation for Lennar.</p>
<p>STAFF PHOTOS / THOMAS BENDER<br />
Port Manatee Forestry Terminal manager Capt. Rasmus Okland says the drywall at his company&#8217;s warehouse has never emitted a foul odor.<br />
Residents, some with small children and some who have moved from their homes, remain unconvinced. Many have told the Herald-Tribune of similar health problems, including chronic respiratory ailments, sinus and eye pain, headaches and nosebleeds. In many of those cases, the symptoms diminished when residents moved out.<br />
Dan Tibbetts, one of 23 affected homeowners on Montauk Point Crossing in Manatee County&#8217;s Heritage Harbour neighborhood, said he has no doubt that he, his wife and even his dog got sick because of the material. Since moving out in December, their health has begun to improve.</p>
<p>&#8220;It&#8217;s still lingering a little bit with my sinuses, but overall we&#8217;re doing much better now; the dog is getting back to normal, too,&#8221; Tibbetts said Friday.<br />
To date, Florida health officials have logged more than 50 complaints. Lennar has confirmed 80 of its homes in Sarasota, Manatee, Lee and Collier counties have the Chinese product and another 40 may have it. Two more homes have been identified in Miami-Dade. Taylor Morrison Homes also used Chinese drywall in the Greenbrook neighborhood of Lakewood Ranch and in Crystal Lakes in Palmetto.</p>
<p>List could grow<br />
Given how much of the material came to the U.S. at the tail end of the housing boom, the list could lengthen.<br />
The Herald-Tribune&#8217;s analysis was done using a shipping database obtained from  the Port Import Export Reporting Service, or PIERS, the primary source of U.S. waterborne import-export trade data. The company maintains individual records taken directly from ships&#8217; manifests.</p>
<p>The analysis covered shipments entering the country beginning in January 2006. More Chinese drywall is also believed to have been imported during 2004 and 2005, but full records for those years have not yet been obtained.</p>
<p>The shipments were unloaded at more than two dozen ports throughout the United States &#8211;seven in Florida &#8211;and carried cargo exported by more than 100 companies.<br />
Nearly 60 percent of the drywall &#8212; also known as wallboard, gypsum board or plasterboard &#8212; came in through Florida ports. Miami was the largest, with more than 100 million pounds of Chinese drywall unloaded, followed by Port Everglades with at least 80 million pounds and Tampa with at least 50 million.<br />
Other destinations included Port Manatee in northern Manatee County, Pensacola, Port Canaveral and Jacksonville.<br />
While Florida has so far been the primary focus of public officials and builders, the shipping records show more than a dozen other states got the Chinese product, from New York to Texas to California.</p>
<p>The Herald-Tribune found at least 60 million pounds of Chinese drywall came into New Orleans in 2006 and another 27 million into Pascagoula, Miss., two areas with post-Hurricane Katrina rebuilding. To date, no reports of Chinese drywall from the area have been received by state or federal health authorities.<br />
Most of the New Orleans shipments were from Chinese subsidiaries of the German-based company Knauf, which has been identified as one of the problematic producers.</p>
<p>Knauf Tianjin<br />
Knauf&#8217;s operation in Tianjin, Knauf Plasterboard Tianjin Ltd., has been of particular concern. The company&#8217;s drywall has been found to be defective throughout Southwest Florida.<br />
It was sued last week in a class-action complaint filed in Sarasota County circuit court.<br />
Knauf Tianjin officials have acknowledged they received complaints from builders and contractors about the smell of their product in 2006, and that a 2008 investigation showed copper corrosion was potentially connected to sulfur gases coming from the material. But like Lennar, the company claims the sulfur compounds are not hazardous to humans.<br />
From January to September 2006, five separate ships unloaded 52 million pounds of Chinese-made Knauf drywall in New Orleans, three-quarters from Knauf Tianjin. Shipments to Florida also were extensive, both directly and through exporter Rothchilt International. At least 37 million pounds of Knauf drywall was shipped directly from three sites in China to Florida through Tampa and Port Canaveral.</p>
<p>Knauf Tianjin sent an additional amount &#8211;which company officials would only describe as &#8220;most&#8221; of its drywall &#8211;into Miami through Rothchilt.<br />
The first Knauf shipment into Florida &#8212; 11 million pounds &#8212; arrived at Port Canaveral in March 2006 aboard the &#8220;Afra&#8221; from a Knauf subsidiary in Guangdong, China.<br />
Knauf Tianjin maintains that each of the Knauf subsidiaries in China is a separate operation and should not be thought of as part of the same company.<br />
&#8220;They are separate corporations that operate separate facilities in completely different locations in China,&#8221; said Melisa Chantres, a spokeswoman for Knauf Tianjin.<br />
But shipping records show what appears to be coordination between Knauf&#8217;s Chinese subsidiaries: sharing the same vessel to transport their product to the U.S. In April 2006, the &#8220;Yong An Cheng&#8221; took three shipments from Knauf&#8217;s Wuhu, China, operation and a fourth from Guangdong to the U.S. All were imported by USG Corp., one of the largest manufacturers of domestic drywall in the U.S. market.</p>
<p>Sorting good from bad<br />
Another Chinese drywall manufacturer that is known to be causing problems for homeowners in Florida is Taian Taishan Plasterboard, based in Taian, China.<br />
In 2007, after the boom was over and most Chinese drywall manufacturers stopped shipping to the U.S., records show Taishan continued sending sizable quantities, primarily to New York and Port Everglades. In summer 2007, three shipments entered Port Everglades, totaling 3 million pounds.</p>
<p>Taishan&#8217;s largest market overall, and by far its most active, was New York. From 2006 to 2007, ships bearing Taishan drywall docked at least two dozen times at ports there, unloading more than 4.5 million pounds of the material.</p>
<p>Experts caution that not all Chinese manufacturers produced defective materials.<br />
&#8220;Just because it says &#8216;China&#8217; does not mean it&#8217;s definitely bad,&#8221; said Michael Foreman, head of Sarasota construction consulting firm Foreman &amp; Associates, which is investigating the issue. &#8220;It&#8217;s like anything else, there are bad manufacturers we&#8217;ve identified and many more to come. But there are also good manufacturers of board that just happen to be in China. Sorting the good from the bad is what we&#8217;re all trying to do right now.&#8221;</p>
<p>Part of the challenge is that some Chinese drywall found in affected homes has been &#8220;generic,&#8221; or not marked properly with its manufacturer, making tracing its origins difficult.<br />
At Port Manatee, Capt. Rasmus Okland said he thinks he knows where there is some good Chinese board: in his company&#8217;s warehouse. And it is for sale.<br />
&#8220;I remember when things were booming, some of the stuff that came through was just garbage,&#8221; said Okland, terminal manager for the Port Manatee Forestry Terminal. &#8220;But this board is very good quality. We&#8217;re very comfortable it has no problems. After more than two years having it here, it&#8217;s never smelled bad.&#8221;</p>
<p>More than 100,000 sheets of 12-by-4 standard drywall manufactured by C&amp;K Gypsum came into Port Manatee in September 2006, but the shipment was abruptly abandoned on the docks by the importer. Records show the drywall originated in Shandong, China, and was imported by York Building Supply, an affiliate of Georgia-based A1 Construction.<br />
&#8220;I remember the ship came in over a weekend,&#8221; Okland said. &#8220;When we talked to them on Friday all was good, but on Monday they didn&#8217;t answer the phone. Then a week later we got a letter saying they were declaring bankruptcy and directing us to a lawyer&#8217;s office.&#8221;</p>
<p>As the bankruptcy case wove through the courts in 2007, the trustee for York eventually allowed Okland to sell off the drywall to help cover the losses his company was incurring to store the material. Okland said several companies told him outright that they knew of problems with Chinese board and turned him down.<br />
&#8220;It was well known in the industry by that time, so there was already a stigma associated with any board from China, no matter who made it,&#8221; he said.<br />
Several drywall contractors were so sure he would not sell the material, they offered to take it for free. Eventually, though, two companies began buying it. Today, about 39,000 sheets remain &#8211;stacked high in more than two dozen rows of large pallets.</p>
<p>Okland did not identify the buyers, but said they have experienced no problems. &#8220;They&#8217;re quite confident in its quality; we&#8217;re all comfortable there&#8217;s no concern,&#8221; he said.<br />
After speaking with Okland, the Herald-Tribune learned that Foreman, the construction consultant, was recently given permission to test a piece of the Port Manatee board. Foreman said an extensive chemical analysis would take several weeks, but that early tests for odors have been promising.<br />
&#8220;So far it looks like it may be good, but we&#8217;ll have to see what the analysis results show,&#8221; he said.</p>
<p><img class="aligncenter size-full wp-image-38" title="drywall-art1" src="http://blog.hollubhomes.com/wp-content/2009/07/drywall-art1.jpg" alt="drywall-art1" width="864" height="662" /></p>
<p>By Aaron Kessler</p>
<p>source: miamitribune.com</p>
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		<title>The colour of the future?</title>
		<link>http://blog.hollubhomes.com/?p=34</link>
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		<pubDate>Wed, 01 Jul 2009 16:41:32 +0000</pubDate>
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		<description><![CDATA[Li Edelkoort says she’s never been wrong in her predictions of lifestyle  trends – so where does she think design and fashion will go next? Less  consumerism, less individualism and lots of grey, she tells DEIRDRE  McQUILLAN
‘WE HAVE BEEN living in a period of marketing, not creativity,” says Li  Edelkoort. Her [...]]]></description>
			<content:encoded><![CDATA[<p>Li Edelkoort says she’s never been wrong in her predictions of lifestyle  trends – so where does she think design and fashion will go next? Less  consumerism, less individualism and lots of grey, she tells <strong>DEIRDRE  McQUILLAN</strong></p>
<p>‘WE HAVE BEEN living in a period of marketing, not creativity,” says Li  Edelkoort. Her name may not have household resonance in Ireland, but in many  industries Edelkoort is recognised as a leader in trend and lifestyle  forecasting, a business that in the last 20 years has grown in importance and  brought her worldwide fame and fortune.</p>
<p><span id="more-34"></span>Described by <em>Time</em> magazine as one of the 25 most influential fashion  experts of our time and by I-D magazine as one of the world’s most important  designers, Edelkoort has advised companies as diverse as Nissan, Philips,  Swatch, Estée Lauder, Coca Cola and Camper, among others. She has even advised  on horticultural trends and has been working on long-term ecological and  transport projects for the Dutch government for more than 20 years.</p>
<p>Her advice to Nissan, for example, was that it needed to build a rounder,  more family-friendly car – a tip that resulted in the Micra.</p>
<p>She claims that she’s never got a forecast wrong, but admits that she doesn’t  have the instinct for the exact timing and potential volume of a trend. Her best  fashion prediction, she says, was of the emphasis that would be placed on the  colour of skin.</p>
<p>“It started in the 1990s and has been building in fashion, in fragrances and  cosmetics,” she says. “It was not such an obvious prediction then, and was  totally new.”</p>
<p>A design director of the Design Academy Eindhoven in the Netherlands,  considered one of the world’s foremost design schools, she describes her work as  primarily intuitive, acting as a kind of barometer of the zeitgeist, “a catalyst  for the spirit of the day, turning it into trends as early as possible. It is  about catching, receiving, understanding and telling.” This year she is starting  a design school in Poznan in Poland, the first of its kind in the country.</p>
<p>Born in the Netherlands in 1950, Edelkoort demonstrated her visionary power  at an early age: “I always knew what turn fashion would take next. I always  knew.” A carnival costume she designed for a newspaper in 1965 anticipated the  mini-skirt phenomenon and led to much comment. A fashion journalist suggested  she should make a job out of studying future trends.</p>
<p>After studying at the Arnhem Academy of Arts, her first job, at 21, was  forecasting trends for a department store. Later, she moved to Paris, where she  is now based and from where she travels all over the world offering her  prophecies on what we will wear, how we will live and what we will eat in the  future.</p>
<p>She spends a quarter of the year on the move to New York, Los Angeles, Tokyo  and the major European cities, as well as south and north Africa. Global style  bores her.</p>
<p>“People who travel are so tired of finding the same shops everywhere,” she  says.</p>
<p>I CATCH UP with her in London, where she is giving one of her regular colour,  fashion and lifestyle presentations for 2010-11 to a group of more than 250  mostly female designers and retailers at the Royal Institute of British  Architects. She speaks at some length about her optimism for the future despite  the current crisis, and of her belief that seeds of revival are already  beginning to sprout in places such as Tokyo.</p>
<p>“Networking is really the word. We feel that the relationships forged now  will have staying power,” she says.</p>
<p>The colour grey, now so fashionable, is all about nuance and dialogue, and is  an important metaphor for our times. It’s about a mature and democratic  lifestyle, “an appeasing tone in times of change and financial crisis”, she  argues. She lists 45 different shades of grey, from pearl grey to concrete,  washed grey, mouse grey, and more.</p>
<p>“I had an incredible urge to see nuance and end the black-and-white  dialogue,” she says. “I believe the grey mentality will be the renewal of our  planet.”</p>
<p>She speaks about the importance of narrowing the brief in order to be more  creative and discard the unnecessary, “and not have designers doing hotels,  cosmetic companies giving us pharmaceuticals. It’s not back to basics, it’s the  merging of luxury with ecology.”</p>
<p>Other predictions include the continuing appeal of black in fashion, “but in  shades like blue-black”; the comeback of a softer suit; the cardigan for  everybody; the more androgynous boy; the importance of belts; the colour brick;  and a stress on the importance of sustainability.</p>
<p>On lifestyle and interiors, she is particularly interesting, elaborating on  the notion of family and how it applies to product development. She refers to  the growing tendency of people to work as couples. “How do we make product lines  that link like a family?” she asks.</p>
<p>At a design show in New York recently, she counted 35 fathers in two days  with young babies in slings: “I call it mothering fathers – it’s a new idea in  society.”</p>
<p>Other changes she has noted are grandparents spending more time with  grandchildren in public places, because grandparents are younger, fitter and  bridging the gap more easily, combining old and new, another social phenomenon.  Designing merchandise that fits snugly together reflects the idea of being in a  group yet individual, a concept that spreads to all areas of interior  design.</p>
<p>“It’s a revival of modernism,” she says.</p>
<p>Farms will be an inspiration to architects, she believes, and black important  in the finish of materials.</p>
<p>A HANDSOME WOMAN with slicked black hair shot with stripes of white, she  seems often to speak in a vague, generalised way, but can be direct and pointed  when it comes to her opinion of recent retail trends.</p>
<p>“Marketing likes to do what we did yesterday and what everybody else is  doing, and not soul-searching,” she says. “It has taken horrible forms, like  copying. The greed factor has to be overcome.</p>
<p>“I am very Dutch, very grounded, and yet at the same time I have this  unbroken fantasy. You connect both with the clouds and the earth, and it is a  strange combination to be a realist and a surrealist at the same time, or a  fantasist. If a client phones me, asking me a question, immediately my brain,  like a film, starts to roll and I start seeing scenarios and solutions and  almost never waver from that first image.”</p>
<p><strong>Six forecasts: Li Edelkoort predicts a less egocentric era</strong></p>
<p><strong>1</strong> Being together as a group, yet always individual, is  a major new social phenomenon that will modify this century, helped along by  this information age. To start living in a society that is less individual and  therefore less egocentric is a major shift.</p>
<p><strong>2</strong> In  fashion there will be a focus on one garment, one colour, one fibre. We need to  narrow our brief to do as little as possible as well as possible. Global brands  need to have local influences, local colour and local production.</p>
<p>There  are too many consumers and not enough ideas, so we need to foster talent. The  coming generation will reject consumerism. Going to a shop will be more like  going to a gallery.</p>
<p><strong>3</strong> The body-enhancing dress will  disappear. A dress will not necessarily be an item of seduction, but more like  male dress, such as kaftans, tunics, ponchos, long shirts, the type of dress  traditionally worn by men in the Middle East and other countries.</p>
<p><strong>4</strong> After a rebuilding period, there will be an opening  of the floodgates of creativity, which will resonate and resurrect economies.</p>
<p><strong>5</strong> Although we will continue to be keen on arts and  crafts, there will be a resurgence of pure industrial design and a revival of  modernism in architecture and interiors, an increased sparsity of form and  colour. Yellow will be important in upholstery and used with black and white.</p>
<p><strong>6</strong> Generally speaking, the creative spirit will dominate  society and there will be a bigger place for creativity in politics, in  economics and other spheres and not just in making things and design, but much  more embedded in society, especially in European countries and notably small  countries, which will use the creative industries to survive economically.</p>
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